Ace Advisory — Los Angeles

Your vision is not the bottleneck.Prioritizing what comes next is.

For owners with more vision than hours. We do not just hand over the plan. We bring the systems to run it, and we stay until your team is carrying it without us.

One operator. The output of a team.

Book a discovery call
01 — What we work on

Six core disciplines. The areas we focus on to turn your next idea into action.

Whether the business is stabilizing, optimizing or scaling, the work lands in the same six places. We start by finding out which ones you see as the priority, and which ones are holding you back.

01StrategyIncreases revenueReduces costStrategy is the long-term plan a business actually runs on: where it is going, how it competes, and what it is worth to a customer once it gets there. A clear strategy is what makes the other five disciplines point in the same direction.
02Financial controlsReduces costFinancial controls are the systems that track and manage the money, so cash flow stays healthy, margin is protected, and decisions rest on real numbers rather than a feeling. Bookkeeping tells you what happened; controls tell you the true cost of a single job.
03BrandingIncreases revenueBranding is how a company manages its identity and reputation so buyers understand what it stands for and can distinguish it from the competition. In 2027, branding goes beyond logos and messaging. It includes your digital experience, social presence, content, search visibility, and the trust they create. We close the gap between how your company is perceived and what it actually delivers.
04MarketingIncreases revenueMarketing is understanding what a buyer wants, creating value worth paying for, and putting it in front of the right audience at the right time. That means campaigns, digital and print, judged on what they bring in rather than what they cost. We trace where your last ten customers came from, fund the channels that produced them, and stop the rest. Reach is not the goal. Relationships that pay for themselves are.
05SalesIncreases revenueSales is turning qualified prospects into customers — understanding what they need, showing the value, answering the objection, and guiding them to a decision. Your sales strategy decides who you sell to, what you sell them, how you reach them, and how your CRM holds the relationship together. It sets the targets and metrics that make a pipeline consistent instead of lumpy. And more than one revenue stream, so you never rest on a single customer.
06Workflow & automationReduces costWorkflow and automation is designing how work moves from one step to the next, then letting technology handle the routine parts without anyone having to drive them. It saves time, cuts errors, and takes cost out permanently rather than for a quarter. We follow a job from order to delivered, remove the double entry, and automate what is left where automation pays. Most of what slows a business down is a handoff, not a shortage of software.
What you are buying

Within 90 days, the goal is measurable business improvement — whether that means increasing revenue, reducing costs, or both. We establish your baseline on day one, then measure performance against it throughout the engagement, so the impact is clear, quantifiable, and attributable to the work.

AI-tailored automation for owner-operated businesses

The answer usually isn’t another tool.

Sometimes, though, you need something custom-built rather than configured. When that happens, we’ll scope it with you and bring in a specialist partner to build it.

It’s always optional. And if you don’t need it, we’ll tell you.

Most owners don’t lack ideas — or even clarity on what needs to happen next.

The real challenge is execution: finding the time, keeping the work organized, and seeing it through to finished. In most businesses it comes down to the same three obstacles every time.

Time

The work that drives the business forward is constantly competing with the work required to run it — and day-to-day demands usually win.

Organization

Decisions, information and commitments are scattered across people, messages and inboxes. Without a system, nobody can see what needs doing, who owns it, or what comes next.

Execution

There is no owner, no date, and no proof it happened. So the work restarts instead of continuing, and the momentum resets to zero.

Most consultants deliver strategy and leave execution to you. The result is often a sound plan that never becomes meaningful business change.

What makes us different

A partner, not a consultant.

When time, organization and execution are what is broken, another plan fixes none of them. The job is to find where your team is losing hours, hand those hours back with systems that absorb the repetitive work, and stay in the business until the change holds. The industry calls that a fractional COO. In practice it means your people stop maintaining the business and start building it with you.

One operator. The output of a team. Technology and automation carry the repetitive half of the work — ours and yours. That is how one person moves strategy, financial controls, branding, marketing, sales and workflow at the same time, and how the people you already employ get pointed back at the vision instead of the admin.

The usual engagement
  • Studies the business and hands over a plan
  • Bills for the thinking and the deck
  • A rotating team of associates
  • Checks in monthly, if that
  • Leaves you a framework to apply yourself
Working with Ace Advisory
  • Steps into the operating seat and runs the plan
  • Bills against what actually gets finished
  • One named person who knows your business
  • A standing weekly rhythm, so nothing sits for a month
  • Leaves your team faster than it was, with the systems and the keys

An executive’s judgement, without an executive’s cost.

A full-time operations executive is a six-figure hire, which is why most owners at this size quietly carry the job themselves.

Not every part of the job needs a person. Repetitive work like chasing information, reconciling numbers, and rebuilding reports can be automated. Our systems handle the heavy lifting, allowing one operator to do the work that once took a team.

It reads

Nothing waits for someone to open it

Mail, documents and system exports get read as they land, so a commitment made on a Tuesday is on the list that afternoon rather than the week it is already late.

It tracks

Every commitment has an owner and a date

The thing that is actually missing in most businesses is not effort. It is a list that survives the meeting it was made in, and chases the people on it.

It rebuilds

The recurring work stops being work

Think of the report assembled by hand every month, or the sheet reconciled against another sheet. We build it once, and after that it is produced on demand with the numbers already checked.

02 — How we work

Every project moves the same seven ways.

Whichever disciplines turn out to be yours, the work moves the same way. This is not a framework to learn, it is the order things have to happen in to actually finish. Most engagements stop after step three, with research and a set of findings. Steps four to seven are the ones that change anything, and they are the reason we are here.

1

Vision

What are you actually trying to build?

2

Research

Go find out what is true.

3

Confirm

Does the vision survive the facts?

4

Action plan

What gets done, in what order.

5

Schedule

Who owns each piece, and by when.

6

Execute

The part most plans never reach.

7

Assess

Did it work, and what changes.

03 — Selected work

Three engagements. Here is what actually changed.

Each one began as a stalled priority — digital presence, brand integrity, operational compliance — and each moved on the same mix of hands-on execution, process redesign and automation. What follows is the problem, the work, and what the inefficiency was costing in the meantime.

01
Increases revenue

A trade business with no brand, no reach, and no way to catch a lead.

Glass & glazing · install and service
DisciplinesBranding · Marketing · Sales
ProblemCustomer data sat in disconnected systems, there was no website at all, and every quote depended on somebody answering the phone.
WorkAudited what existed, built the site, moved the domain without breaking their email, and scrubbed location data from job photos before anything went public.
ResultLive at their own domain, with quote requests reaching a named owner instead of a shared inbox.
ValueThey had no inbound channel at all. Every job came by phone or referral, so the entire web market was closed to them.
02
Increases revenue Reduces cost

A financial practice rebuilt on a brand it can own, with validated investment and trademark controls behind it.

Independent advisor · financial services
DisciplinesStrategy · Branding · Financial controls
ProblemThe practice had grown under a name another firm held the trademark on, with two web vendors running in parallel and no single record of what was outstanding.
WorkRan a clearance-first naming and identity process, screening every candidate for ownership before it was ever shown. Rebuilt the identity around what survived that screen, and consolidated every open item into a single register with owners and dates.
ResultAn identity built on a screened name, one vendor instead of two, and a single register the whole engagement now runs from. Counsel clearance and compliance review still in progress.
ValueClearance is the first step of brand strategy, not the last. Every dollar going into the new identity now buys something the practice can actually own, so the brand spend is a validated investment rather than an exposure to a forced rebuild later.
03
Reduces cost

A packaging system where one template defect became the whole line’s problem.

Licensed manufacturing · consumer brands
DisciplinesBranding · Workflow & automation · Financial controls
ProblemAll the artwork came off a shared template, so a defect on one product was a defect across the line. Two products carried different versions of the same mandatory warning.
WorkRebuilt the brand and packaging systems, then turned the compliance review into staged gates so artwork is checked before printing rather than after.
ResultDefects caught at artwork instead of at the shelf.
ValueTwo products carried different versions of the same mandatory warning, found by comparing across the line rather than within it. Caught at the file it is an edit. Caught on the shelf it is a reprint, and caught by a regulator it is neither.

Client names, logos and the measured figures are shown on request rather than published, because not every engagement is ours to publicise and a number without its context is just a claim. Ask on the call and we will walk you through both.

04 — The return

What this is worth to you. In your numbers, not ours.

Those are other people’s numbers, so here is a way to find yours. These are the questions we ask on every first call, before anything is quoted. Answer them with your own numbers and the arithmetic does the rest. Nothing here is a promise about your business — it is your figures, and you can be as sceptical as you like with the recovery assumption.

Your numbers
8 hrs
$150
12 hrs
$30
We default to half. Move it down if you want the pessimistic case.
50%
The arithmetic
Your time, per month—
Your team's time, per month—
Recovered at your assumption—
Less the engagement, per month—
Net, per month—
——

The assumptions, stated. Four-and-a-third weeks to a month. The engagement is costed at $2,500 a month, the lower of the two rates, for three months. Payback counts only the recovered hours and ignores revenue entirely, because hours are the number you can check and revenue is the number everybody guesses. If the figure above is smaller than the fee, do not hire us — and that is a real answer, not a negotiating position.

05 — The engagement

Ninety days from roadmap to run it yourself.

If that arithmetic works, this is what the ninety days look like. We drive the first two phases, then document everything, hand it to a named person on your team, and measure what actually moved, so the progress is demonstrated rather than asserted.

Days 1 to 30

Foundation

  • Customer and job data into one system of record
  • Reporting that takes minutes, not days
  • Existing records cleaned to a usable baseline
Days 31 to 60

Build

  • Top three workflows documented
  • Checklists for the most common jobs
  • The short list from the report put into service
Days 61 to 90

Systemize and hand off

  • Everything written into a plain playbook
  • An internal owner confirmed and comfortable
  • Measured against where you started, in the numbers
Day 90

You own it

Systems, training and documentation stay with your team. Continued support is available on a monthly retainer, and it is never required.

You know the number before we start.

We do not bill by the hour. Hourly punishes you for picking up the phone and pays us to be slow, which is the opposite of what you are hiring us for. Every number below is fixed and agreed before any work begins, and the engagement has an end date rather than an open tab.

The report
$1,500
One time

Steps one to three: vision, research, confirm. A written picture of where the business actually is, what is true against what was assumed, and the short list of what to do first. Yours to keep whether we go further together or not.

Free if you go ahead with the ninety days. You only pay for the report if you decide to stop there.
The 90-day engagement
$2,500 or $5,000
Per month for three months, so $7,500 or $15,000 all in

Foundation, build, systemize and hand off. The rate is agreed before we start and so is the date it ends. On day 90 a named person on your team holds the keys, and the re-measure shows what actually moved.

Ongoing support
Quoted
Per month after day 90, set by the size of the engagement

Optional, and only worth buying if it is still earning its keep. The standing weekly rhythm carries on after handoff for as long as it is useful. No annual lock-in, cancel at the end of any month.

Custom builds are scoped and quoted on their own, because the work varies too much to put a number on it here honestly.

An advisor who still runs something.

Ace Amaya
Ex-banker · Consultant · Operator · Founder

Ace spent fifteen years in commercial banking, working with business owners across a wide range of industries on capital and cash flow. Few people get to see that many companies from inside their numbers.

Alongside it he consulted for owner-run businesses, the same kind he works with now. Since leaving the bank he has been in the operating seat himself, which is where you learn the growing pains a balance sheet never shows you.

He has seen it from both sides of the table.

So the playbook here is not theory and it is not borrowed. It is the one he runs on his own P&L: get the numbers trustworthy, take the manual work out, then push volume through it.

For clients he works as an operating partner: in the rhythm of the business week to week, owning the follow-through, without the cost of a full-time executive hire.

Engagements are staffed to the problem rather than to a standing headcount. When a piece of work needs a specialist, we bring one in for that piece. You pay for the specialist the project actually needs, not for a bench sitting idle between jobs.

It also means the person you meet on the first call is the person doing the work.

06 — Questions

The ones we get on every call.

Can AI actually help a business my size?
Usually, but rarely in the way people expect. The wins are not a chatbot on your website. They are the second system somebody re-types an order into, the report that gets rebuilt by hand every month, and the number nobody trusts because two systems disagree. We find those first, and about half the time the fix is removing a step rather than adding software.
Will this replace my staff?
No, and we will not aim it there. The saving comes out of hours spent on work nobody wanted to do, not out of headcount. Where automation takes work off your crew's plate, we build it into your business and show them how to run it without us.
What does a ninety-day engagement cost?
$2,500 or $5,000 per month for three months, so $7,500 or $15,000 all in. Which of the two depends on the size of the build, and the number is fixed and agreed before any work begins. For comparison, a fractional COO in Los Angeles typically runs $10,000 to $20,000 a month.
How is this different from hiring a consultant?
A consultant studies the business, hands you a plan and leaves you to run it. The plan is usually right. Then nothing moves, because what was stuck was never a shortage of good advice. We step into the operating seat and run it, bill against what actually gets finished, and hand you working systems and the keys on day ninety.
Do you work outside Los Angeles?
Los Angeles and Southern California are where most of the work is, because the weekly rhythm is easier in person. We do run engagements remotely where the business suits it — say so on the first call and we will tell you honestly whether it will work.
What if you are not the right help?
We will say so on the first call and point you at someone better. That costs you nothing, and it is a faster answer than three weeks of proposals.

Bring us the thing that has been on the list for a year.

Usually it is a project that keeps restarting, a number nobody trusts, or a process that falls over the moment you leave the room.

A discovery call is about the constraint, not a pitch. If we are not the right help, we will say so on the call.

hello@aceadvisory.co

Optional.

A sentence or two is plenty.

We reply from hello@aceadvisory.co, usually within one business day.